What is it about a new handbag trending on social media? There’s always a new YouTube video, Instagram story, or X post involving a bag we can’t get enough of. In this case, it’s the in-demand new bag from Coach, the Coach Empire Carryall Bag. It is known to be a hybrid between The Row’s Margaux and the Hermes Birkin. It is quickly taking over our feeds, and we just have to analyse this accessory.
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| Photo: Caitlin Clark Coach Empire Carryall Bag Getty Images |
The Coach Empire Carryall Bag was first introduced on the runway in Coach’s Fall 2024 Collection, and everyone was losing their minds. The number one question was when the new collection was expected to come out. Usually, when a runway bag comes out. Most people don’t make as big of a wave. Sure, they might think it’s a beauty of eye candy to sport, but most handbag obsessors wait until the collection arrives in boutiques to be flaunted over.
In this case, everyone was actively looking and anticipating the release of the new collection from Coach.
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| Photo: Coach Empire Carryall Bag |
Here are 7 things to consider why handbag lovers are so obsessed over the Coach Empire Carryall Bag.
Glove Tanned Leather
1. It is made from Coach’s signature classic glove-tanned leather. Yes, this is truly what made Coach so famous. Way before, they started with logo mania and graduated to a more upscale but still trending market today.
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| Photo: Petite Impact Review on Coach Empire Carryall Bag |
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| Photo: Petite Impact Review on Coach Empire Carryall Bag |
Back in the 1950, Coach founder Miles Cahn invented glove-tanned leather. The material was based on the durability and softness of baseball gloves. Early Coach bags were made from thick, full-grained leather that was tanned from gloves and gave that quality Coach was known for.
Beautiful Classic Style
2. It is a beautiful classic style while still feeling modern. Everyone loves a classic style, and what better way to get the best of both worlds than by combining iconic lines with modern designs to create the perfect bag that looks polished and effortless.
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| Photo: Petite Impact Review on Coach Empire Carryall Bag |
Hermes Birkin Bag Alternative
3. It’s a designer’s answer to a basic Birkin bag. No disrespect to the Hermes Birkin, but it is so basic in styling that it loses any charm that makes it chic. Yes, it’s a classic and what Hermes thrives over, but the Coach Empire Carryall bag gives you Birkin vibes without sacrificing a more modern approach.
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| Photo: Coach Empire Carryall Fall Collection Getty Images |
Different Colours & Sizes
It comes in different colours and sizes, which makes it ideal for anyone’s aesthetic, and it holds so much you can carry a lot in its depth, and it has great compartments for your essentials.
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| Photo: Coach Empire Carryall Bag Getty Images |
The New Row Margaux
5. The Coach Empire Carryall is the new Row Margaux. That particular bag was sought after with its unique classic vibes, and now Coach is having its instant classic success with this satchel bag handbag lovers can’t get enough of.
Backlash Trend Making Bag
6. The backlash is that this bag could be looked at as a “trend-making bag”, which could derail its popularity. But despite this bag being all over social media and hefty amounts of YouTube videos for content, it highlights the popularity of this bag.
And like the Hermes Birkin and The Row Margaux bag, the Coach Carryall is becoming increasingly difficult to get your hands on one. I wouldn’t be surprised if there were waiting lists. Some are even out of stock on their website.
Great Discounts on Preloved Sites
7. You can get this bag on the designer used market at great prices. The Coach Empire Carryall is quite pricey despite being a contemporary designer.
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| Photo: The Real Real Coach Empire Carryall Bag |
But if you head to the used market like The Real Real or Poshmark. You can nab these stunning bags at great discounted deals. Even when buying brand new, some stores' websites offer promo codes for customers.
Overall, I can definitely see why there is demand surrounding the Coach Empire Carryall Bag. It’s definitely a top-notch bag that’s popular for Spring 2025. With structure and softness, it makes for an instant classic.
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